For buyers
We know what German buyers list — because we also advise the buyers.
The second half of our business, and the reason the first half works. We advise HORECA, food retail, discount and large specialist retailers on range and sourcing.
- HORECA
- Food retail
- Discount
- Specialist retail
What we do
Sourcing without a warehouse behind it.
Range development
Gaps, price tiers, origin balance. Which segment is under-served and what would fill it.
Producer access
Estates we know, vetted for capacity, consistency and the ability to deliver at your scale.
Market context
What is moving in the German-speaking market, and what is only moving in trade press.
Independence
Our recommendation is not for sale.
Almost every purchasing advisor in this market is a wholesaler or importer advising out of their own range. The conflict is built into the model.
We hold no stock, take no commission on our own inventory, and have no bottle to move. When we advise on your range, our incentive is that the range works — because that is what brings you back.
For buyers
Tell us what gap your range has.
There is no gate here, no discovery fee and no automated sequence. Write to us, or pick a slot yourself — twenty minutes tells us both whether this fits.
Zürich · Mon–Fri, 09:00–18:00 CET
We reply within one working day.